Cell C launches photo-code service

QR (quick response) codes are like regular barcodes – on steroids. Although widely used in Japan, they have only recently been accepted by the western world as a new marketing media.  In a surprise move, Cell C has announced the first local launch of QR codes in their PhotoCode branded service.

What is a QR code?

A QR code works similar to a bar code but offers more information (up to 4296 characters!).  It is a 2-dimensional image that is printed on most commercially available products and has been used on billboard and brochure advertisements.  The code is read by a “reader” that you install on your phone.  Cell C has developed their own reader and are making it available to all networks in SA.

Here is the description from their web site:

With a little imagination the potential uses of PhotoCodes are endless. Picture these scenarios: 1. You notice an ad for an upcoming gig by a local music star and the PhotoCode printed alongside it allows you to download one of their tracks as a ringtone. 2. You are attending an exclusive new event and a PhotoCode gives you the password to the VIP area, or 3. You are in the Cell C store and by snapping a picture of a PhotoCode you can find out all there is to know about any product on the shelves. These are the kinds of unique experiences Cell C’s PhotoCodes can unlock for you, and already more applications are being devised.

All you have to do is download the PhotoCode reader, and then see it, snap and get more.

Here’s how it works:

Step 1
Get the Cell C PhotoCode reader:

Step 2
Keep a look out for a Cell C PhotoCode in print and participating media

Step 3
When you’ve spotted one, snap a pic of it using your PhotoCode reader

Step 4
Experience the world the Cell C way.

Terms and Conditions

• PhotoCode available to all networks
• Application requires a WAP-enabled phone with a camera
• Sms’s to download application free to Cell C customer. R1 charge to MTN and Vodacom customers
• Data charges apply when using PhotoCodes
• Errors will be billed